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2026 Seminar Agenda

Day 1 - Wednesday 25th November 

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Keynote Theatre 1
Sponsors Online Marketing Gurus
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2

    On 1 July 2026, roughly 100,000 Australian businesses became regulated entities. Most did not notice, and most still believe a document will save them. This session explains what changed across anti-money laundering, privacy and climate obligations, why it is happening globally, and why compliance now depends on culture rather than paperwork. You will leave knowing who is reading your compliance record — and what they will find.

Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5

    If your business cannot move without you, you may have built yourself a demanding job rather than a scalable company. Adam Duffus shares a practical framework for buying back your time by identifying low-value work, delegating with ownership, building systems and creating capacity through the right people. Learn how to stop being the bottleneck and spend more time on the work - and life - that actually matters.

Keynote Theatre 1
Sponsors Online Marketing Gurus
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2
    Businesses today are under constant pressure to evolve. New technology, restructuring, economic uncertainty, rapid growth, and changing customer expectations mean organisations are asking more from th ...
Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3
    Many businesses grow through founder-led sales, where success sits with very few people. This session explores how the principles of sales maturity, long applied by the world's largest organisations, enable trust to be engineered into a defined sales engine. By aligning people capability, sales tools, and go-to-market execution, leaders can create repeatable, reliable sales performance that scales without dependence on the founder.
Seminar Theatre 4
Sponsors Xe
  1. Seminar Theatre 4
    SME's typically rely on efficiency-based methodologies to produce value in highly competitive environments - it makes sense. Yet the greatest opportunity for success lies in maximising your people's performance. SME's that dedicate resources to developing leadership capability, talent pathways, and high-performance culture, retain staff, and get better bottom line results. This seminar will inspire you to invest in people leadership as well as offering tips for making impactful change straight away.
Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5
    Is your digital marketing hitting a plateau? With non-stop content at the touch of consumers fingertips, many small businesses find that search and social ads eventually stop delivering the same growth in such a cluttered market. This session explores how to bridge that gap using streaming television. We'll show you how Nine Ad Manager makes premium TV audiences accessible to local brands, breaking down the technical myths and showing you how to get started for just $550.
Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6
    Most business events are well executed yet quickly forgotten. In this practical and thought-provoking session, Stephanie Cassimatis explores why memorability, not logistics, determines the real impact of events. Attendees will learn how experience design influences perception, brand recall, and customer behaviour, along with simple frameworks to improve the effectiveness of their events, launches, and client experiences.
Keynote Theatre 1
Sponsors Online Marketing Gurus
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2

    Most founders believe stalling revenue is a sales execution problem. In this session, JD introduces the Commercial Maturity Model, a diagnostic framework that reveals exactly which of five stages your revenue engine is operating at, and why tactics that worked yesterday have stopped working today. You will leave with a clear picture of where you are and one concrete action to move forward.

Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3

    Your business doesn't need more staff—it needs smarter systems. We'll demystify AI automation and show you exactly how to deploy digital team members that handle the boring stuff while your team focuses on growth. Expect honest talk, real examples, and actionable strategies you can implement immediately.       


     
Seminar Theatre 4
Sponsors Xe
  1. Seminar Theatre 4
    Small and medium sized businesses can't outspend big brands on advertising, but they can earn attention. In this session, Mercedes Carrin, Head of Marketing at Medianet, unpacks how to win genuine media coverage by pitching journalists a real story, and how to get mentioned and recommended in AI answers. Walk away with a practical guide to building visibility and turning it into real business outcomes.
Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5
    Most Australian businesses already get value from AI, in patches. A tool here, an automation there, chosen without reference to how the business runs. It works, but it doesn't cross systems or transform anything. This session covers why patchwork stalls, what an AI-native operating model looks like, and how to sequence a roadmap that puts the right tool on the right job, upskilling your people rather than replacing them.
Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6
    Designed specifically for SMEs, this practical seminar provides the tips, techniques and shortcuts to develop a concise, fit-for-purpose Business Continuity Plan that is easy to maintain and genuinely useful when disruption strikes. Learn how to meet insurer, regulator and client expectations without creating unnecessary paperwork, while building a plan that makes sound business sense, protects your operations, and helps your team respond confidently and recover quickly.
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2
    Scaling past 10 employees on hustle alone isn't enough. Discover why strategic HR is your ultimate growth accelerator, not corporate bureaucracy. Natasha Hawker shares practical hiring, performance and compliance frameworks to build high-performing teams, protect your valuation, and multiply productivity. Essential for founders and leaders ready to scale sustainably.
Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3
    Company leaders have a legal duty to exercise due diligence in safety. But what is due diligence in safety and how do you do it? This seminar will explore practical actions to help you meet your duty. It will help you understand your requirements and take positive actions, it does not constitute legal advice. 
Seminar Theatre 4
Sponsors Xe
  1. Seminar Theatre 4

    This seminar explores how businesses can improve cash flow through effective receivables management and strategic debt collection practices. Attendees will gain practical insights into collection processes, debtor segmentation, performance metrics, compliance, and customer relationship management. The session highlights how structured collection strategies can strengthen liquidity, reduce bad debt exposure, improve forecasting accuracy, and support long-term financial stability and operational performance.

Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5
    The Art and Strategy of Storytelling in Business explores how to simplify your message and tell your story with impact. Learn a practical framework to turn your business journey into an authentic brand narrative, craft messaging that connects, and build a clear, strategic approach to content. Discover how to share your story effectively, develop a distinct brand personality, and create storytelling that supports long-term business growth.
Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6
    Most businesses in crowded markets feel pressure to compete on price—but that’s rarely the real reason they lose deals. This session will show you how to stand out by becoming more problem-led, clearly articulating value, guiding customer decision-making, and creating demand without discounting. You’ll learn practical ways to move beyond price competition and start winning more sales with a structured, repeatable approach.
Keynote Theatre 1
Sponsors Online Marketing Gurus
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2
    Payment reconciliation is a hidden but costly challenge for many businesses, with incoming funds often lacking consistent information and requiring manual matching. In this session, Christian Westerlind Wigstrom explains how virtual accounts transform this process by assigning unique payment details to each customer, enabling automatic recognition on arrival. The result is faster cash flow visibility, reduced errors and significantly lower operational overhead.
Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3

    Most businesses look outside for answers to their brand. In reality, the most authentic, valuable and enduring brands come from within. In this session, Jason and Graeme will challenge common assumptions and introduce five critical questions that drive clarity, alignment and growth. You will leave with practical insights, including a number of immediate actions you can apply to strengthen your brand.

Seminar Theatre 4
Sponsors Xe
  1. Seminar Theatre 4
    This session explores why people often fail to embrace a founder’s vision and how leaders can close that gap through influence, empathy, and reframing. Lachie reveals how personal bias and differing worldviews shape team engagement and shows leaders how to communicate vision in ways that resonate with diverse mindsets. Attendees will leave equipped to turn resistance into alignment and unlock deeper organisational momentum.
Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5
    You invested in new software to improve how your business runs… but the team still uses spreadsheets, workarounds, or the “old way.” Rings a bell?
     In this practical session, Val explains why new tools often fail to change day-to-day operations and what to do instead. Owners & GMs will learn how to introduce technology, automation, and AI without team resistance, so the tools you invest in actually improve how your business runs, get adopted and deliver real operational change.
Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6
    If today’s AI tools can’t find your business, tomorrow’s customers won’t either.  Modern AI tools need access to your company data to help build and grow your business. How do you do both without going insane buying hundreds of different software products? Learn how StoreConnect and Salesforce form the ultimate jab and right hook combination, providing an Agentic Foundation to become visible to AI and simplify your business data.
Keynote Theatre 1
Sponsors Online Marketing Gurus
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2
    Across Australia, 77% of employees report being disengaged at work, creating significant and costly challenges for organisations. In this seminar, Envicto Coaching explores why traditional engagement approaches often fail and what leaders can do differently. Introducing The Engagement Equation, a research-informed framework, attendees will learn what drives sustained employee motivation and how leadership behaviours and workplace environments shape engagement, performance, and culture.
Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3
    Most SMEs assume hiring HR is the solution to their people challenges. In reality, it often adds cost without fixing the underlying issue. This session breaks down why inconsistent management practices, not the absence of HR, create risk, inefficiency and exposure. Attendees will learn how to build structure, improve decision-making and reduce risk without prematurely investing in a full HR function.
Seminar Theatre 4
Sponsors Xe
  1. Seminar Theatre 4

    Customers are asking AI tools like Chat GPT and Google AI Overviews about your business before they ever reach your website. What those tools say, omit or misunderstand can shape whether that customer ever contacts you. In this session, Hotwire will explain how AI search is changing business discovery, what influences how your company appears, and the practical steps small businesses can take to improve visibility, credibility and trust online.

Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5
    What red flags should you be looking for when it comes to business dealings? How do you know if your supply chain is in trouble, or equally, if your customers may be on rocky ground?  Chris will talk you through some of the key indicators and how to manage these if (and when) you see them in your business. 
Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6
    This seminar reveals the hidden impact of prolonged sitting and inactivity on employee health, morale, and productivity. Drawing on scientific evidence and real workplace insights, Mat Graham shows how small, intentional movement breaks can dramatically improve energy, mental wellbeing, and performance. Attendees will learn why movement is a business advantage, am opportunity to build culture, and simple ways to build healthier, happier, more resilient teams.
Keynote Theatre 1
Sponsors Online Marketing Gurus
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2

    The broad-targeting era is here, and Meta’s Andromeda has changed the rules. 

    With interest-based targeting now dead, your creative is your targeting.

    If you aren’t diversifying your hooks, personas, and formats, you’re paying a lazy content tax through sky-high CPMs. Minor tweaks won't save you—major creative evolution will. Join me to learn how to feed the ad algorithm what it actually wants, and drive your sales engine.
     

Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3

    Most businesses don't fail because of a bad idea. They stall because the legal basics were never properly set up, and by the time it matters, it's expensive and painful to fix.

    This session covers how to set your business up properly from the ground up: the corporate structure and contracts that should be in place early, the workplace and employment essentials your team needs, the property considerations that come with growth, and even succession planning for the future. Delivered in plain, practical terms, so you leave knowing exactly what to build and when.

Seminar Theatre 4
Sponsors Xe
  1. Seminar Theatre 4

    As businesses grow, the demands placed on their people grow just as quickly. Yet many business owners continue trying to solve growth challenges by hiring more people, when the real opportunity is developing the capability of the people they already have. Discover why recruitment in isolation won't solve growth challenges.

Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5
    Every day, you pay for clicks. What happens next is where the money dies. It lands on a website that's slow, leaks forms, and mistracks every visitor you bought. Most leaders never see the bill. Built on work with performance agencies across paid, SEO, PR and more, and the marketing managers behind them, this session shows you where your budget goes after the click, and how to stop the leak.
Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6

    Artificial intelligence has made the well-written, compliant bid cheap and abundant. When anyone can produce a polished response, the document stops being where work is won or lost. Eliza Carbines explores what actually creates advantage in this new era, and what it means for how organisations buy, how suppliers compete, and where the next generation of winners will separate from the rest.

Keynote Theatre 1
Sponsors Online Marketing Gurus
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2
    Your team can be your biggest asset - or your biggest headache. Andrew Masi reveals how to build an inspired, empowered and accountable team that gets things done without you having to do it all. Discover practical strategies to improve performance, create ownership, and reduce people headaches - so you can get what every business owner wants more of: more time, a better team and more money.
Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3
    After years of hybrid and remote work, many of us feel a little rusty at events. Partying with Purpose is a practical, upbeat guide to networking with intention - enjoying the room while growing real relationships. You'll learn how to set a human goal, open better conversations, respect different comfort levels, use fun as a trust-builder, and follow up like a considerate professional.
Seminar Theatre 4
Sponsors Xe
  1. Seminar Theatre 4
    Wellbeing and culture are not soft issues. They shape performance, retention, risk and growth. This seminar explores how small business owners, CEO's and teams can build healthier workplaces, strengthen psychological safety, and respond early to stress, burnout and people challenges. Practical, grounded and commercially relevant, it gives leaders clear ways to support their people while keeping the business running well.
Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5
    My seminar will look at a few key areas that will assist businesses in their day to day operations covering important topics such as contracts in business, debt collection, cyber security and privacy, and business structures. 
Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6

    Every year some businesses pull ahead while others stall – often in the same sector, facing the same conditions. AVA Advisory surveyed more than 1,000 Australian business owners to find out why. Founder and CEO Andrew Quinn reveals what the 2026 data says actually separates the two, and what owners and their accountants can do about it right now.

Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2
    Stop following the noise. Go against it. Everything that is obvious now will be copied and nullified as a result of this. Learn how to think and act counter intuitively an reap the rewards of being different and seeing any threat as an opportunity. 
  2. Seminar Theatre 2
    Access to capital shouldn't be a barrier to growth. Join FC Capital and Finstro as we explore how businesses can match the right funding solution to every stage of their journey: from working capital and expansion through to large-scale structured and institutional finance. Through real-world examples and practical insights, you'll learn how to think strategically about capital and prepare your business for its next phase of growth.
Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3
    Fractal Branding: How to help a brand find its identity among others. AI has become a common tool, and prompts have become a common language. The only way not to dissolve is to outrun the algorithms in defining your own essence. Our method extracts the spirit of the brand from its core and turns identity into a working asset.
Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5
    Join Belinda Scott as she explores the most common insurance pitfalls affecting businesses today. This practical session examines the hidden costs of being underinsured, common gaps in cover, rising insurance challenges and emerging risks, while providing valuable insights to help business owners make informed decisions, protect their assets and strengthen their risk management strategies.
  2. Seminar Theatre 5
    Most businesses keep paying to replace customers they already won. Big brands do the opposite: they own the relationship after the first sale and make every customer more valuable over time. This session challenges the obsession with ads and ROAS, and explores a different future where businesses remember their customers, understand intent and turn retention into repeat revenue, referrals and demand.
Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6
    The per-seat SaaS model is dying. Paying monthly fees for generic dashboards while your team still runs on spreadsheets is a sucker's game. AI has permanently collapsed the cost of custom development, making bespoke software fast, cheap, and accessible. In this session, Craig Brown reveals how to replace shallow SaaS with custom AI-native solutions—and how to wrap them in a safe, scalable "AI harness" to eliminate operational risk.

Day 2 - Thursday 26th November 

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Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2

    What can a Facebook argument teach us about cyber security? More than you might think. Through a real-world cyber incident involving attempted BAS fraud, this session explores why blaming "human error" often misses the bigger picture. Learn how modern cyber security should be measured by outcomes, resilience, and layered protection, not simply by the technologies you've purchased.

Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5
    If you started your business today, with AI available from day one, what would it look like? The answer is usually very different from the business you run today. This session explores the rise of AI native businesses, why the next disruption may come from companies designed around AI from day one, and how leaders can begin rethinking their own teams, products and businesses for this new model.
Keynote Theatre 1
Sponsors Online Marketing Gurus
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2
    Cyber security is no longer simply an IT responsibility. In a world of phishing, fraud, business email compromise and AI-powered impersonation, ordinary employees are making security-critical decision ...
Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3

    Learn how to identify and solve website conversion leaks that are costing your business sales and revenue. In this seminar, Matthew Pezzimenti, Founder of Conversion Kings, will walk through a proven optimisation framework used to uncover drop-off points, improve customer journeys, and increase conversions without increasing marketing spend. Attendees will gain practical insights, strategies, and tools to turn more existing traffic into customers.

Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5
    As AI becomes accessible to everyone, the organisations that win will be those that best understand the humans they serve. In this thought-provoking session, Winona Johnson will reveal why expertise in human behaviour remains the ultimate growth driver for businesses, and share practical strategies you can apply immediately to achieve better results for your customers, your people and your business.
Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6
    The modern contact centre is evolving rapidly. Customers expect faster responses, personalised interactions and seamless communication across digital and voice channels, while businesses are under inc ...
Keynote Theatre 1
Sponsors Online Marketing Gurus
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2
    Most owners spend years growing revenue, only to find their business is worth far less than they hoped - or can't be sold at all, because it can't run without them. Kevin Sanders shares the Business Architecture framework which is the six core assets every successful business is built on and the five-step pathway to implementing them - so you can build a business that grows, runs without you and becomes genuinely worth something.
Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3
    Most leaders spend too much time fixing weaknesses and not enough time developing strengths. In this practical session, discover why the world's highest-performing teams focus on what people naturally do best, and learn simple strategies you can immediately apply to improve leadership, engagement, collaboration and business performance.
Seminar Theatre 4
Sponsors Xe
  1. Seminar Theatre 4
    Discover three proven strategies to boost your profit by identifying your hidden barriers, designing a stronger business model and mastering your “Profit Levers”. Using real business case studies, Mark will show you the roadblocks that are slowing down your growth, how to unlock the blueprint that allows you to work smarter, not harder and simple-to-implement strategies to build a profitable business that constantly thrives.
Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5
    AI is moving faster than most organisations' capacity to use it well. The real barrier is rarely the technology - it is people adoption. Sarah shares the skills leaders need over the next 24 months, and a practical approach to closing capability gaps without triggering change fatigue. Because the organisations that win will not have the best AI. They will have the workforce that knows how to use it.
Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6
    Designed specifically for SMEs, this practical seminar provides the tips, techniques and shortcuts to develop a concise, fit-for-purpose Business Continuity Plan that is easy to maintain and genuinely useful when disruption strikes. Learn how to meet insurer, regulator and client expectations without creating unnecessary paperwork, while building a plan that makes sound business sense, protects your operations, and helps your team respond confidently and recover quickly.
Keynote Theatre 1
Sponsors Online Marketing Gurus
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2

    SME business owners are now competing in a digital first world, yet the tools that drive real efficiency such as AI, automation, smart sales and support platforms are only available to large enterprises . This session explores how MyRepublic Digital is changing that: bringing enterprise grade AI and digital tools to the Australian SME market, that are already in use across MyRepublic’s connectivity businesses, priced accessibly and ready to deploy today.

Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3
    Artificial intelligence is transforming every professional industry, but technology alone is not enough. This session explores how AI is changing accounting, legal, financial and advisory services, how firms can implement AI responsibly, and why businesses that combine technology with human expertise will create the greatest competitive advantage in the years ahead.
Seminar Theatre 4
Sponsors Xe
  1. Seminar Theatre 4

    Your Bank Is Stealing Your Margins — Here's How to Take Them Back

    Australian businesses overpay banks billions annually on international transactions — money that should be your profit. Discover how smart importers and exporters are cutting these hidden costs and reinvesting back into growth, pricing, and expansion. 

    This session reveals the payment strategies CFOs use to protect margins, improve cash flow, and stop subsidising bank profits. 

    This session is for business owners, finance leaders, and accountants managing overseas trade.

Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5

    Many businesses look healthy, but hidden risks and buried opportunities can quietly erode profit and value. Dr Phil Greer explains why these issues remain unseen and introduces an approach for uncovering them quickly. Attendees learn how to examine the whole business, identify what matters most, prioritise action, and connect each area with the right expert.

Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6
    As discoverability fragments, consumers are finding brands through search, social, commerce, content and increasingly AI, creating new opportunities for brands of every size to be found without simply spending more. This session explores why trusted signals matter in AI discovery, how decades of authority built by magazine brands like WHO, Woman’s Day and New Idea translate into LLM visibility, and how brands can increase their share of voice in LLM environments.
Keynote Theatre 1
Sponsors Online Marketing Gurus
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2

    This seminar will highlight 10 patent issues that every Startup and SME needs to know to avoid potential disaster. Failing to consider any one of these early on can lead to competitors freely copying your innovations, or expose you to infringement risks further down the track. You will walk away from the seminar with a set of actionable steps that can reduce your business risks.

Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3
    The right leadership hire doesn't just fill a seat. It unlocks the next chapter of your business. Christian Bonadio — founder of hireQ — has spent twenty years helping founders find the people who accelerate what they've built. In this session he shares the framework and the thinking that separates a transformative hire from an expensive mistake. Come ready to think differently about the most important decision you'll make this year.
Seminar Theatre 4
Sponsors Xe
  1. Seminar Theatre 4
    Psychosocial safety is new territory for many leaders. Rather than pretending we already have all the answers, Rachel invites organisations to approach it with a beginner’s mind. This practical session explores how leaders can move from compliance and knowledge into experience, conversation, practice and review, building the capability to discover what psychologically safer work looks like for their people and organisation.
Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5
    AI isn’t just for big business. In this practical session, Keith shows how Marl is using AI and automation to cut repetitive work, connect systems and improve day-to-day operations. No theory. No enterprise budget. Just real solutions built and used inside an SME. He’ll show what SMEs can realistically do, how to start small and how to turn simple AI initiatives into measurable business value without a large technology team.
Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6
    Australia's tech sector loses women disproportionately, not from ambition, but from culture: 29% of the tech workforce, only 18% of C-suite roles, a persistent pay gap, and leadership that stays roughly 70% male. This session reframes diverse talent pipelines as a leadership problem regardless of industry, not a HR one, and gives leaders practical, everyday actions, in meetings, one-on-ones, and promotion decisions, that shift culture and retention starting now.
Keynote Theatre 1
Sponsors Online Marketing Gurus
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2
    A focused strategy is worth nothing until it reaches the people doing the work. This session is about the execution gap: how to turn a clear set of priorities into how your teams actually operate day to day, using collaborative work management tools the way they were meant to be used. Real examples for connecting goals to delivery based on what works in practice.
Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3
    Why Startups Slow Down As They Scale (And How to Prevent It): This seminar explores why startups often lose speed as they grow, and what founders can do to prevent it. Froilan Mendoza will share how technical decisions, team structure, and delivery systems shape growth, and why addressing execution friction early makes it easier to scale without compromising execution.
Seminar Theatre 4
Sponsors Xe
  1. Seminar Theatre 4
    Most business owners still measure success by where they rank on Google, but a growing share of customers now start with an AI assistant and never click through at all. Simon Gould unpacks what has actually changed in search, how AI systems decide which businesses to recommend, and the practical steps you can take in the next 90 days to make sure yours is one of them.
Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5
    Google isn't the only place customers are searching anymore, and most businesses have no idea how they show up in AI search. Meg Storey and Del Harbeck break down what's actually working in 2027 across AI search, SEO, websites, social and paid ads, so you walk away with practical strategies to boost visibility, attract the right customers, and stay ahead of the competition.
Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6
    The warning signs of business failure are often murky and not well understood.  In this fast-paced presentation, Tony will take you through the indicators of business failure, what to watch for in the key customer/client relationships you have in your business and how you can better place yourself in the insolvency ecosystem to avoid being dragged down with someone else's ship.
Keynote Theatre 1
Sponsors Online Marketing Gurus
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2
    Government and corporate buyers spend billions each year, yet most businesses never get past the first assessment gate. In this practical session, Petina Tieman unpacks what procurement panels actually assess beyond the tender response document, and why capable businesses so often lose on paper. Drawing on her 85%+ submission success rate, panel appointments and extensive contract experience, Petina covers compliance foundations, capability positioning, evidence and profitable pricing.
Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3

    Trade Marks 101 seminar is an essential for any business owners to attend. Often trade marks are misunderstood by small business owners as an expense only afforded by large corporations. This is not the case, it’s affordable to all businesses big or small.

    Attendees will learn what trade marks are, types of protection and real case studies that illustrate the value of trade mark registration.

Seminar Theatre 4
Sponsors Xe
  1. Seminar Theatre 4

    Running a business creates legal risks that are often overlooked until they become expensive problems. In this practical 30-minute seminar, Jim Koukouras will explain some of the most common legal issues facing business owners, how to identify risks early, and the steps businesses can take to protect themselves, their assets and their commercial interests.


     
Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6
    Advertising platform AIs are optimising your campaigns every second, but optimising for what? They spend efficiently against clicks and impressions, not necessarily your profit. ADMATIC Founder and CEO Michael Ungerboeck reveals why growing businesses hit rising acquisition costs despite bigger budgets, and what to do about it. Leave with the questions to ask, a practical checklist, and ADMATIC's "human layer" framework for putting real oversight back into AI marketing.
Keynote Theatre 1
Sponsors Online Marketing Gurus
Seminar Theatre 2
Sponsors Monoova
  1. Seminar Theatre 2
    Customers are still buying, but they are not always finding, comparing or choosing businesses in the same way. Rising lead costs, fewer enquiries and competitors winning more often may be signs that buyer behaviour has moved faster than your marketing. Drawing on insights from hundreds of Market Competitor Analyses, Jenny Godfrey reveals how AI is reshaping lead generation, what influences recommendations, and what businesses need to do now to stay visible, trusted and chosen.
Seminar Theatre 3
Sponsors Indeed
  1. Seminar Theatre 3
    Everything we do in our business is done to help us grow. Whether it be hiring people, implementing systems, moving or opening new stores or acquiring other businesses. If we don't grow we are going backwards. The discussion outlines the journey we've been on and the key enablers of growth.
Seminar Theatre 4
Sponsors Xe
  1. Seminar Theatre 4
    If you make decisions that affect a substantial part of your business, Australian work health and safety law may treat you as an officer, with a personal duty for the safety of your people. It does not sit with your safety person or your HR manager, and psychosocial risk is squarely inside it. This session covers what the duty asks of you, what changes as a business grows and where to start.
Seminar Theatre 5
Sponsors Nine Ad Manager
  1. Seminar Theatre 5

    31% of founders say that financial operations are also a major growth challenge
    92% of Australian business founders have concerns about their business' financial operations


    Luke will share his wealth of experience as both a CFO and COO which has equip him with a deep understanding of the challenges startups face. From raising capital to entering new
    markets, Luke has been in the founder’s shoes and knows what it takes to succeed.


    He will talk about;
    * Smarter Scaling bringing business Operations, Finance and Strategy together.
    * Core challenges facing start-ups today
    * Expanding into the US Market

Seminar Theatre 6
Sponsors Business As Usual
  1. Seminar Theatre 6
    Small teams don't lose money in one big disaster; they lose it an hour at a time. This seminar shows founders, agency owners and project managers where project profit quietly leaks, why you only find out when the invoice goes out, and the simple habits that catch a blown budget while there's still time to fix it. Practical, honest and immediately useful.