Every day, you spend money to get people onto your website. Ads, SEO, social, PR. You obsess over the traffic. But what happens after they click? That's where the money quietly dies, and almost no one is watching it.

Here's the enemy: your own website. Not a broken one, a normal one. It takes four seconds to load when it should take one. It leaks visitors out of half-filled forms. It mistracks the very campaigns you're paying to run. Every month it hands back a slice of your budget, and it never shows up on an invoice.

This session pulls back the curtain on the three seconds that decide whether a click made you money or set it on fire, the four silent leaks draining conversions on almost every website, and the recurring cost most marketing teams are paying without ever seeing it.

This isn't theory. It's drawn from years optimising websites alongside performance agencies across paid, SEO, PR and more, and the marketing managers who live and die by those results. The same leaks show up again and again.

Then we turn to the fix. You'll walk away with a clear framework for turning a website that leaks into one that compounds, plus the exact questions every marketing team should be asking about their biggest, most neglected digital asset.

If you run marketing for a growing organisation, or lead the team that does, and you're tired of watching great campaigns fall flat for reasons you can't see, block this one out. You spend thousands every month driving traffic. Spend 25 minutes on what happens after it. It's called post-click, and it's where your money is won or lost.