Speakers

Anastasia Butrym is a partner at Shuka design bureau, a brand psychologist, and an advocate for integrating AI into creative and strategic business processes. With years of experience, she specializes in cross-functional collaboration with business owners, art directors, and top management. Her core competencies include strategic brand management, semiotic analysis of brand identity, and developing decision-making systems for sustainable scaling in volatile market environments. She is the author of the fractal branding method, grounded in the principles of identity and deep business archetypes. without losiAnastasia helps companies not just find their identity, but build an internally consistent brand ecosystem—one capable of organic growth ng integrity.