The internet is undergoing seismic changes, with more websites being created than ever before and AI giving smaller businesses access to tools once the preserve of big corporations.

At the same time, the way people search, browse and buy online is evolving meaning a consistent digital presence is now table stakes for any business wanting to find growth.

This session will explore this evolution and unpack why the open web is becoming an important space for businesses to grow. We’ll look at evolving consumer behaviours, the impact of AI and the tools available to businesses right now to help them make the most of the new opportunities and challenge the incumbents.

We’ll also delve into new commercial opportunities including the evolving world of commerce media which can evolve your digital presence into new revenue streams.

For SMEs, this is a chance to grow in new ways: reaching customers, building value and competing more effectively in a changing digital landscape.