Most business owners believe that if they grow their revenue, they're building something valuable. Then they go to sell, or simply to step back - and discover the hard truth: a business that depends on its owner for everything is worth far less than they thought - and sometimes can't be sold at all.

In this seminar, Kevin Sanders shares the Business Architecture framework - the structure that genuinely creates value in a business. Drawing on more than 6,000 hours spent with, in and around over 2,000 businesses - and on the perspective of an acquirer who looks at businesses the way a buyer does, Kevin lays out the core assets every successful business is built on and a clear pathway to putting them in place.

You'll be taken through the six assets that make up the architecture of every business:

1. Philosophy - A clear direction, brand and culture
2. Positioning that makes a business stand out
3. Product Architecture - the ecosystem of products structured to be repeatable and profitable
4. Sales - the leadership process that manages and converts the pipeline
5. Fulfilment - the delivery that happens without the owner doing everything
6. The Engine Room that lets the whole business run on its own

Then Kevin shares the five-step pathway for implementing them - the practical route that takes a business from owner-dependent to genuinely valuable - and from hard to sell to worth a premium.

Attendees will leave with:

- A clear understanding of the six assets that make a business valuable
-The five-step pathway for building that architecture into their own business
-An understanding of what makes a business valuable to a buyer - and what makes one worth little despite healthy revenue
-A way of thinking that turns a business into something that could be sold on their terms, whether they ever choose to or not

The conversation is practical, straight-talking and free of jargon: the kind of honest discussion about business you'd have over a beer. This seminar gives you the map - and if you want to talk about applying it to your own business, come and find Kevin and the Blue Gum Equity team at the stand B200.