Most business leaders know about AI. Many are already experimenting with it. Yet very few are seeing the level of ROI, productivity and competitive advantage that dominates the headlines.

The gap is not access to technology. It is how AI is being applied, led and embedded into daily work.

In this keynote, international AI strategist Justin Kabbani cuts through the noise to reveal what most organisations are getting wrong, and what the top 1% are doing differently.

Drawing on real-world examples from working with global brands and thousands of business leaders, Justin shows how companies can move from fragmented AI experimentation to focused, value-creating execution.

This is a low-hype, high-practicality session designed for business owners and leaders who want results, not novelty.

Attendees will discover:

• Why most AI initiatives stall or fail to create value
• The hidden blockers preventing real ROI from AI
• How AI can unlock productivity and creative leverage across teams
• What it actually takes to turn AI into a daily competitive advantage

Participants will leave with a clearer strategy, a sharper mindset, and a practical framework for using AI to drive measurable outcomes across their organisation.