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Breaking the Marketing Plateau: How to Scale Your Brand on TV

25 Nov 2026
Seminar Theatre 5

Is your marketing mix missing its most powerful piece?

Many small-to-medium businesses reach a point where their digital ads hit a plateau. While search and social are effective for conversion, they often struggle to build the deep brand trust required to scale to the next level. Historically, television was the missing piece, viewed as too expensive or too complex for small to medium enterprises.

Nine Ad Manager has changed that.

In this session, we break down the myths surrounding television advertising. We'll explore how Broadcaster Video on Demand (BVOD) allows you to place your brand alongside Australia's premier content, like The Block and 9News, with the same precision and ease as a social media post.

We will cover:

- The Plateau: Why social media reach eventually stalls and how to break through.
- Precision Targeting: How to reach your ideal customers by postcode and interest, ensuring zero wasted spend.
- The $550 Entry Point: How the barrier to entry has been removed for local businesses.
- Creative Made Easy: Simple strategies for high-impact video without a big-agency budget.

Join us to learn how to elevate your brand, capture unmissable attention, and integrate the power of Nine into your existing marketing stack.

Speakers
Todd Fisher, Director - Nine Ad Manager