Half your customers are now asking ChatGPT for recommendations before they ever type into Google, and most businesses have no idea whether they even show up. In this session, Meg Storey and Del Harbeck, Owner/Directors of Marketing Movement, unpack exactly what's changing for 2027 and what business owners need to do about it.

Drawing on their agency's eight years of experience and over 200 client success stories across Australia, Meg and Del will cover how AI search engines are reshaping visibility, the SEO fundamentals that still matter (and the ones that don't anymore), and the multi-channel marketing campaigns that actually convert in this new landscape.
Attendees will leave with a clear, practical understanding of where to focus their marketing efforts right now, common mistakes costing businesses visibility and revenue, and simple steps they can implement immediately to improve how easily customers find them online - whether searching on Google, ChatGPT, or other AI-driven platforms, or simply scrolling socials.