Search isn’t what it used to be, and in 2026 the gap between brands that adapt and those that stall is only getting wider.

Join Online Marketing Gurus’ Global CEO, Andrew Raso, for a deep dive into the real state of search today, not the recycled takes, but what’s actually moving rankings in an AI-first results page. This session pulls back the curtain on how Google’s AI Overviews are reshaping visibility, traffic, and ultimately revenue, and what that means for your strategy right now.

Grounded in real campaign data across competitive industries, Andrew will walk through case studies that show exactly how businesses are winning in this new environment. From brands that have successfully secured consistent placement in AI-generated answers, to those that lost traffic overnight and clawed it back, you’ll see the patterns, the mistakes, and the turning points.

More importantly, this isn’t theory. You’ll get practical, actionable tactics you can apply immediately, including:

• How to structure content so it’s actually picked up and cited in AI Overviews, not just indexed

• What “brand mentions” really looks like in practice, and how it influences AI-driven results

• On-page tweaks that increase your likelihood of being summarised, not skipped

• How to align SEO, PR, and content so Google sees you as a source worth referencing

Andrew will also break down what’s coming next. Where AI Overviews are heading, how zero-click behaviour is evolving, and what smart brands are already doing to stay ahead of the curve.

If your current SEO strategy still looks like it did two years ago, you’re already behind. This session will give you a clear, grounded path forward so you can adapt with confidence, capture visibility in AI-powered search, and turn that visibility into real business growth..