Discoverability is fragmenting. Consumers are finding brands through search, social, commerce, content and increasingly AI.  Changing the rules of how brands get into consideration, however, you don’t necessarily need the biggest budget to be discoverable. You need to be present in the places and conversations that people, and increasingly AI, trust.  This session explores why authority and trust are becoming powerful signals in AI discovery, and how the same magazine brands that have spent decades building trusted relationships and massive reach with consumers, from WHO and Woman’s Day to New Idea are now creating another kind of value for brands through their content.  It will unpack why editorial content is being surfaced in LLM answers, what makes content signals valuable to AI, and how brands can work with trusted publishers to improve their discoverability.  Are Visible brings this emerging opportunity into focus.