Speakers

Mercedes Carrin is Head of Marketing at Medianet, Australia's most trusted media intelligence solution, where she leads brand positioning, thought leadership and AI visibility strategy. She was formerly Marketing Manager at Australian Associated Press (AAP), giving her a unique perspective on the Australian and New Zealand media landscape. Based in Sydney, Mercedes is passionate about purpose-led marketing that helps businesses build genuine relationships with their audiences. Over more than 20 years, she has executed effective marketing campaigns across the media, advertising and public relations industries, leveraging storytelling, technology, and data. Mercedes now brings that experience to the intersection of traditional PR and generative AI, helping brands of any size earn genuine, durable visibility that can translate into business success.