Speakers

Vu Hua is a subject matter expert in sales trust, sales maturity transformation, and sales performance development. His work is grounded in business psychology, research-informed practice, and proven real-world experience leading sales and commercial functions in high-stakes, human-to-human environments. He is recognised for challenging conventional sales thinking and moving organisations beyond anecdotal methods toward evidence-based sales capability.

His work centres on how trust can be intentionally engineered into the sales journey to de-risk the customer, increase probability, and create consistency as organisations grow. Vu reframes sales from a personality-driven activity into a coordinated organisational capability, aligning people development, sales journeys, and go-to-market execution to deliver predictable performance at scale.