Speakers

John (JD) Dean is a Fractional Sales Director and mentor with over 4 decades of hands-on experience leading B2B sales teams across Australia. As the founder of Sales Director Central, JD works with $1-20M tech companies to build reliable, scalable revenue engines so founders can step back from the day-to-day grind of selling. His career spans General Manager and Sales Leadership roles at ERP companies including Systems Union, where his team delivered seven consecutive quarters above target. JD is a Certified Sales Director Mentor and founder of The Sales Institute, an exclusive peer network for senior sales leaders. He is a frequent speaker, webinar host, and workshop facilitator whose practical no-jargon frameworks have helped hundreds of business owners transform unpredictable revenue into consistent, forecastable growth. He is based in Greater Sydney.