People are waking up to an unsettling truth: they are losing precious moments of their lives to online experiences that do not serve them. Increasingly, they are taking action—being more intentional with technology and rediscovering the joys of real life.

This is not a rejection of technology. It is a call to put technology in service of something deeper: a life well lived. As people gravitate toward brands that help them find what they need and get back to living, marketers have an opportunity to design for action, not endless scrolling.

In this keynote, Julia Dolgodvorova brings Pinterest’s “Design the Exit” approach to life, showing how platform, partnership and creative choices can move people from inspiration to action—and closer to a life they love.