Advertising platform AIs are optimising your marketing campaigns right now, every second of every day. The question most business owners never stop to ask is: optimising for what? These platforms are built to spend your budget efficiently against their own metrics, clicks, impressions, reach, not necessarily against the metric that matters most to you: profit.
In this session, ADMATIC Founder and CEO Michael Ungerboeck pulls back the curtain on what's really happening inside your Google, Meta and other ad accounts once the algorithm takes over. Drawing on two decades of performance marketing experience, Michael unpacks why so many growing businesses hit a plateau of rising acquisition costs and diminishing returns, even as their ad spend increases, and what to do about it.

Attendees will learn the questions every business owner should be asking about their own campaigns right now, how to spot when AI-driven automation is quietly working against the bottom line, and the simple framework ADMATIC uses to put a strategic "human layer" back in control of AI marketing. You'll leave with a practical checklist you can apply to your own accounts before you've even left the venue, plus the confidence to ask sharper questions of your agency, your platform reps, or yourself. Whether you manage your own campaigns or oversee an agency relationship, this is a straight-talking look at where AI marketing tools stop helping and human oversight needs to start.