Small and medium sized businesses run on limited budgets, resources and time. How can they get the attention of potential clients without spending big on advertising? Getting noticed used to mean one thing: getting the media to write about you. Now it also means getting AI models to mention and recommend you. In this session, Mercedes Carrin, Head of Marketing at Medianet, unpacks both sides of visibility for SMEs. First, earned media: how to find a genuinely newsworthy angle, pitch journalists so they write about you, and turn that coverage into real business outcomes. Second, AI visibility: how to be mentioned and recommended in AI answers. Walk away with a practical guide to generating attention and results for your business.