If you started your business today, with AI available from day one, what would it look like?

Would you hire the same people? Build the same processes? Buy the same systems? Would your customers even interact with you in the same way?

The answer is usually very different from the business you run today.

Yet most organisations are approaching AI by taking a business designed for another era and asking where AI can be added. A tool here. An automated process there. A copilot for an existing role.

That will create value. But it misses the bigger opportunity.

We are entering an era of AI native businesses: companies designed from the ground up around what AI makes possible. AI performs much of the operational heavy lifting. Processes are automated end to end. Decisions happen faster. People focus on judgement, creativity, relationships and governance.  

We have seen this kind of shift before. When Qantas wanted to compete in the low cost airline market, it created Jetstar: a parallel business built around a different operating model and different economics.

AI makes it possible for organisations to start thinking the same way but faster and cheaper than ever before.

And unlike previous generations of transformation, the barriers to experimenting with these new models are collapsing. Small teams working with AI can now build and operate things that previously required far more people, capital and time.

This session explores what these businesses look like, why their economics are different, and how leaders can start designing the AI native version of their organisation today.

Every business has an AI native version of itself. What does yours look like?