Speakers

Simon Gould has spent over eleven years building Sydney Digital Marketing into a premium B2B agency that helps service-based businesses turn marketing into revenue rather than activity. SDM has been a HubSpot Gold Partner for more than seven years, and as Simon puts it, lead generation is his agency superpower, because everything the team builds is pointed at the pipeline rather than at vanity metrics.

Simon has been running ChatGPT, Perplexity and Claude inside the business since the day each one launched, experimenting with them in live client work rather than watching from the sidelines, which has given SDM a three-year head start on how AI is changing the way customers find and choose a business. He describes his real strength as being able to see around corners, spotting where marketing is heading before it arrives, and hosts the Before We Get Started podcast.