Every website has conversion leaks - hidden points in the customer journey where potential customers drop off before converting. In this seminar, Matthew Pezzimenti, Founder of Conversion Kings, shares a practical framework for identifying, validating, and solving these leaks to improve conversion performance and increase revenue without increasing marketing spend.

The session will explore how businesses can identify underperforming areas within the customer journey, validate user behaviour, and implement optimisation strategies that drive measurable growth. Attendees will learn practical ways to uncover friction points using data analysis, user research, behavioural insights, and testing methodologies.

The seminar will also cover how to prioritise opportunities by revenue impact, helping marketers, ecommerce managers, and business leaders recover lost revenue by focusing on the areas that will deliver the greatest impact.