Speakers

Michael Ungerboeck is the Founder and CEO of ADMATIC, a leading independent marketing agency with presence across Melbourne, Sydney, and Auckland. Over two decades in digital marketing, Michael has helped hundreds of businesses navigate the shifting digital landscape. As AI platforms transform Google, Meta and other advertising platforms into automated black boxes, Michael champions a clear reality for businesses: algorithms optimise for platform metrics, but human marketers optimise for profit.

A recognised voice on media strategy, AI powered marketing, and customer focussed performance marketing, Michael built ADMATIC to provide the strategic human layer that turns current day marketing from an expensive experiment into a compounding driver of real business growth.