2025 The Business Show Aus Seminar Agenda

AI is not a hack, shortcut, or productivity add-on - it’s a global systems shift, and it’s already here. While most chase tools, the real leaders are designing intelligent systems that scale time and growth without compromising values. In this keynote, Dr Nici Sweaney reveals why ethical, system-level AI capability is now a leadership imperative - and what’s at risk for businesses that don’t act fast.

From the rugged trails of Kythera to the high-stakes world of modern business, this keynote is a powerful exploration of resilience, integrity, and purpose. Through gripping personal stories, uncover how perseverance, adaptability, and unwavering values fuel true success. What does trust really mean in leadership? How do we navigate uncertainty with confidence? Sometimes, the most profound lessons come from the simplest wisdom—lessons that can transform how we lead and thrive.

In the session we will explore how you, as an SMB, can best leverage the AI capability within Google ...

Learn how to turn AI and cold email into your most powerful lead gen engine. We’ll guide you through each step—clear, simple, and easy to follow—so you can build your own AI-powered cold email machine. You’ll leave with practical tactics you can implement today to start generating high-quality leads and driving real results.

Transform your business into an unstoppable content powerhouse with AI-powered DIY video. In this seminar, Chris Schwager reveals how professionals can produce studio-quality videos effortlessly from their desk—no production crews, no complex tech. Gain insider tips on video confidence, simplifying content creation, and becoming a video-centric machine to revolutionise content creation, boost credibility, increase visibility, and drive more revenue.

Ready to work less and grow faster? In this high-impact session, you’ll discover how smart businesses are turning chaos into control using AI, offshore teams, and powerful digital tools. Learn how to cut costs, boost productivity, and build a business that runs—even while you sleep. If you’re ready to scale without the stress, this session will give you the strategies to unlock freedom, profit, and next-level growth—starting now.

In this session, Rami Adra will reveal how AI and automation are transforming marketing — and why understanding your market and customers in detail is now essential. Learn how to identify your TAM, SAM, and SOM, pinpoint your ideal audience, and craft messaging that truly connects. Discover the key differences between automation and AI, when to use each, and how to integrate them into a seamless tech stack that boosts efficiency and drives growth. From eliminating manual bottlenecks with tools like Zapier to deploying AI for personalised engagement, you’ll walk away with practical strategies to scale smarter, communicate better, and stay ahead in an increasingly competitive digital world.

Why do some brands thrive? It's all about perception and connection. Based on David Aaker's Brand Equity framework, this session reveals how human-centric strategies build loyalty and relevance. Explore cultural insights and practical ways to make your brand top-of-mind and deeply trusted. Master Brand Building to fuel lasting growth and avoid becoming irrelevant.

Outsourcing is not just cost-cutting, rather it’s a powerful way for startups and SMEs to scale, innovate, and compete globally. Learn practical strategies for building flexible, borderless teams that unlock growth, boost productivity, and keep your business agile in any market condition. Combined with the power of AI – the world of tomorrow will be powered by a AI driven BPO. There’s no one-size-fits-all: outsourcing can flex across different delivery models to match where your company is today and where it’s heading next.

This high-energy session flips the script on SOPs, showing small and medium business owners how to scale without chaos. Learn how simple, effective systems save time, reduce errors, and empower teams. Walk away with practical strategies, real-world examples, and a clear action plan to create sustainable, adaptable, and cost effective SOPs—giving you the confidence to build a business that runs without you.

Achieving sustainable growth in 2025 and beyond requires redefining your business strategy and business model, considering changing economic conditions, consumer behaviors, technological advancements, geopolitical factors, and be innovative. Keeping the end in mind, a strategic exit plan and maximises business value along the way will yield the desired outcomes. With extensive experience and success stories, we share practical growth strategies and seamless exits for outstanding results.

Do you really know your brand—how it reflects who you are today, to your customers, your market, your people?
What’s the impact on productivity, revenue, and growth?
Is there a gap between how you see yourself and how others do?
Ask bold questions about your uniqueness and positioning—and discover how the right answers can change your business trajectory.

Your brand is either attracting the right people, or pushing them away. At Dovetail Brand Engagement, we see brand as more than visuals - it’s the experience that connects culture, people, and business. This seminar will reveal how businesses can transform their brand to attract the right talent and customers by aligning purpose and engagement. You’ll gain fresh insights on using brand strategically to drive growth and loyalty.

Learn how to help Australian SMEs navigate cash flow challenges and build financial resilience. Angus Sedgwick, OptiPay CEO, will break down financial fundamentals, explain why even profitable businesses struggle with cash flow, and share practical management strategies. Discover how technology and invoice finance can offer smarter solutions for Australian SMEs. Leave with clear, actionable insights you can immediately apply to strengthen your business and drive better financial management.

 

Your current business system is limiting growth, but choosing the wrong replacement could cost hundreds of thousands of dollars. This practical session helps businesses cut through vendor marketing to select business management systems that solve today’s pain points while preparing for future AI-powered workflows. You will learn how to evaluate vendors, understand true costs and identify platforms that will become the foundation for your digital workforce transformation.

John’s speech highlights the critical need for SMEs to prioritise cybersecurity, addressing recent Australian legislation and its impact on small businesses. It explores common cyber threats, such as phishing, ransomware and data breaches, alongside effective mitigation strategies. Listeners will learn to recognise early signs of cyber-attacks and respond effectively if breached. The speech also outlines the appropriate level of cyber security SMEs need to safeguard their data, reputation, and financial stability.

For too long, small and medium businesses have been locked out of novated leasing and salary packaging! A benefit once reserved for big corporations. We’re changing that. PayRise is revolutionising the industry, giving SMEs the power to offer meaningful financial wellbeing tools to their teams. It’s simple, smart, and delivers real value.

Reward the great work of your people with the benefits they actually want, without cost to your business.

Cashflow is the #1 concern for most growing SMEs — but it’s rarely the real problem. Angela Dagaris, fractional CFO and EOS advisor, shares the five biggest hidden causes of cashflow chaos (and how to solve them). This talk is packed with real-world examples, practical tools, and instant clarity to apply to your business today.

Business leaders are drowning in complexity, yet their customers demand seamless, human‑centric experiences. This seminar explores how AI augmentation can cut through the noise, transforming data and processes into clarity. Discover how the AI experience revolution is reshaping the way businesses operate, communicate, and deliver value, making life easier for both decision‑makers and the customers they serve.

Transforming a legacy finance business into a digital-first challenger is no small feat, especially while protecting the strengths that made you successful. This seminar explores how to modernise systems and processes without losing your competitive edge. Learn practical strategies for in-flight digital transformation, including a real-world novated leasing case study, showing how to simplify complexity, enhance customer experience, and stay agile against startups while preserving your unique value.

Discover how service-based businesses are using smart automation and AI to turn their online presence into a consistent lead and sales engine — without needing to hire a marketing team. In this session, you'll learn the 4 critical stages every business must master to go from setup to sales, plus get access to a free AI-powered toolkit to help you implement it.

Jamie Lockwood is the Head of Corporate Sales – APAC at Xe.com, a global leader in currency data, international payments, and risk management solutions. With more than 15 years’ experience in financial services, Jamie works with businesses across Australia and New Zealand to help them navigate the complexities of foreign exchange and global payments. His expertise lies in creating tailored strategies that protect cashflow, reduce currency risk, and unlock growth opportunities in unpredictable markets. Having partnered with organisations from start-ups to large corporates, Jamie brings a practical, real-world perspective that resonates with business owners. He is passionate about making risk management accessible and actionable, translating complex market dynamics into clear strategies that small businesses can implement with confidence.

As your business scales, your impact shouldn’t become your risk. Join Erin Vassallo to explore how proactive legal design can prevent problems before they arise, protect your mission, and power long-term, purpose-led growth. With practical insights, interactive moments, and real-world examples, this session reframes law as a tool for strategic advantage by giving founders the legal clarity and confidence to grow boldly, ethically, and sustainably.

Cybercriminals are betting that your business isn’t prepared. Prove them wrong. In this fast-paced session, you’ll uncover the sneaky tactics hackers use to steal data, shut down operations, and drain bank accounts. More importantly, you’ll walk away with simple, actionable security steps you can implement immediately—no tech expertise required. Protect your business, your customers, and your bottom line before it’s too late.

Great teams don’t happen by chance - they’re built with speed, strategy, and the right tools. In this session, Kate Jolly, Global Head of Talent at Employment Hero, will show you how to hire like a hero - leveraging the latest technology to attract top talent, make smarter hiring decisions, and streamline recruitment so you can focus on growing your business. Whether you’re struggling to find the right people or just want to make hiring easier, this session will give you the strategies to build a team that sets your business up for success.

A fast-paced, entertaining legal seminar for Australian SMEs covering essential insights into intellectual property, contracts, and employment law. Delivered with practical examples, this session helps decision-makers avoid common legal pitfalls and better protect their ideas, people, and profits—without the jargon or fear factor. Perfect for anyone who wants to run a legally sound business without becoming a lawyer themselves.

A dynamic seminar to fuel your high-growth company with battle-tested legal insights that drive real business wins.

You will learn how to protect your brand, secure your IP, meet privacy obligations, engage contractors and staff properly, and choose the right company and share structure. Walk away with practical strategies and legal foundations that make your business investable, compliant, and ready for scale.

You’ll leave with confidence, frameworks and real-world tools to accelerate decisions and safeguard your venture.

Learn how Sendle, Australia's first 100% carbon-neutral courier is challenging the traditional parcel industry and is taking on the postal giants around the world. Sendle's Laura Hill shares her experience on how to disrupt established markets with technology, purpose and a customer-centric approach.

In his talk, "Making Change Your Superpower", Steve draws from his vast experience and insights from ...

In a climate of falling rates and rising fees, small businesses are losing out. John Arnott will unpack how hidden fees, surcharge costs and complex savings products are quietly eroding returns. Drawing on AMP Bank GO’s research, he calls for transparent, fee-free banking – and shares practical tips to help business owners spot fairer products, avoid unnecessary fees, and make their money work harder.

The talk will cover how to start a business in the Philippines, featuring the success story of Flexisource IT. It highlights how the company grew under the leadership of its CEO, Rich, despite his remote presence. The session will also discuss the benefits of offshore and outsourcing models for startups, offering insights into how these strategies can help new businesses launch, scale, and thrive in today’s global market.

Commerce is evolving faster than ever, and small businesses must stay agile to succeed. Rising costs ...

Offshoring Made Easy for SMEs is designed to help small and medium-sized businesses understand how to leverage offshore talent to boost productivity, reduce costs, and scale efficiently. This session will walk you through the benefits of offshoring, how to set up offshore teams with minimal risk, and how to communicate and lead your team to achieve maximum results.

Modern spear phishing looks legitimate and often lands in the inbox. We will unpack current tactics like thread hijacking, vendor fraud, OAuth abuse, and linkless lures, then map them to concrete defenses you can roll out without an enterprise budget. Expect practical steps, examples you can reuse, and an action plan.

David Turner from legal-tech company Lext explains AI in plain terms: what it is, how it works, and where tools like ChatGPT can fall short for businesses. You’ll explore the risks of blindly relying on AI, and see how thoughtful implementation, paired with human oversight, can make it genuinely useful. Backed by real-life case studies, Lext shares insights into what AI can (and can’t) do for your organisation.

Scale Your Startup with AI is a seminar from Froilan Mendoza, CTO and founder of  Fulcrum Solutions, focused on helping founders use AI to grow in a practical, measurable  way. We will explore how startups can streamline operations, improve customer  experience, and build smarter products by applying the right tools and strategies. Expect  real examples and actionable steps any founder can use to make AI a key part of their  growth story.

TBC

Simplify business automation to optimise customer engagement and productivity. Consolidating front office and middle office automation onto a single platform provides a single source of truth for customer and product/service data. Using a business platform approach enables repeatable workflows and insights which enable a business to operate at speed and scale.

Drawing on real-world examples, Michael will highlight how AI is not replacing the human side of HR, ...

Too many business owners struggle with financial uncertainty, unsure of how to read reports, manage cash flow, or price jobs for profit. 

Budgets are BS! …really.  Don’t bother!  Instead, let's have a chat about the real deal, your critical bottom line. You’ll learn what it is, how to understand it, how to manage it and how to use it to change how you think about your business, and build  a saleable, scaleable profit making machine.  A simple and refreshing ‘no death by spreadsheet’ approach to real financial performance.

This session covers the essential legal and financial steps every founder should take in the first 100 days, including key registrations, contracts, and accounting setups. Avoid costly mistakes and learn how to build a compliance foundation that scales with your growth.

Australia’s largest payments infrastructure transformation is taking place with the transition from BECS to NPP. This keynote unpacks what that means beyond the tech: faster payments, smarter fraud prevention, and the role of AI in better decision-making. With insights from Monoova, a leading payments provider in Australia, we’ll explore the challenges and opportunities, and how businesses can lead in a faster, safer, more digital future.

This session pulls back the curtain on Australia’s $6 billion digital marketing wastage. Learn why even the best campaigns fail, how to spot the silent killers of ROI, and what smart businesses are doing to fix it. Walk away with clear insights you can use to improve your marketing performance and protect your budget.

Starting or scaling a business is exciting — but failing to lay down the right legal foundations can ...

Unpack how strategic communications shape business reputation, attract clients, and influence stakeholders.

Some decisions feel too politically charged, emotionally complex, or personally risky to name out loud. So, leaders carry them—quietly, and often alone. In this session, we’ll explore why those moments feel so heavy and what to do about it. You’ll leave with a powerful visual tool—the Problem Breakdown Matrix—that helps you unpack stuckness, restore clarity, and lead with composure (even at 3am).

Discover how CRM solutions can transform your business by streamlining customer interactions, automating sales, and improving engagement. Join Intuition SofTech at The Business Show Asia 2025 to explore essential CRM features and the top five strategies to boost your business. Gain actionable insights from industry experts and learn how to maximize customer relationships for long-term success

The landscape for small to medium enterprises (SMEs) has undoubtedly transformed over the past two y ...

Discover the power of localisation—adapting online content culturally and linguistically for global audiences. This seminar reveals why tailoring your message is vital for business growth, boosting online presence, and reaching new markets. Explore how modern advancements, especially in AI, are making this transformative strategy accessible to businesses of all sizes, turning potential challenges into significant opportunities.

What if your next stage of growth starts with one bold question?  

Asking questions can enhance business decisions, motivate your team, and unlock new growth opportunities - freeing you from daily tasks that may be limiting your impact. 

Join us to discover how one question can help you focus on what matters most, propelling your business forward and providing the agility needed to scale successfully. 

Discover how to identify the right moment for a business transformation with an Entreprise Resource Platform (ERP). This session explores key signs your organisation is ready for change, how to manage the transition effectively, and the role an all-in-one ERP plays in scaling operations. Learn from real-world examples and practical strategies to ensure a smooth, successful implementation that delivers long-term value.

Discover how Who Gives A Crap built purpose into every part of its business - from supply chain to strategy - and why it isn’t just good ethics, it’s good business. This session shares real-world examples of embedding impact at scale, insights on measuring and reducing your footprint, and practical steps to get started. Leave with the tools to align sustainability with growth, and make your business fit for the future.