Brand Fuels Business Strategy
06 Nov 2025
Keynote Theatre: Sponsored by New Word Order
Do you know and understand your brand?
Does it reflect who you are today?
To your customers? To your market? And to your people?
And what does this mean for your business?
To productivity, to revenue and to growth?
To being everything your business can be and should be?
Understand the disconnect that can happen between what you think and what they think, between what you are and what they think you are.
Ask some big questions around your uniqueness, how you’re positioned against competitors and how well you meet what your customers really care about? Especially your internal customers – your people.
Find out how to answer these questions and transform your business trajectory.