Commerce is evolving faster than ever, and small businesses must stay agile to succeed. Rising costs, shifting consumer habits, geopolitical uncertainty and fierce competition from global players pose unique challenges. Additionally, advances in AI and digital technologies bring both opportunities and risks, especially for resource-limited operations. This session provides actionable insights tailored for small businesses to adapt and thrive amid these changes. Key topics include: attracting and retaining customers, enhancing consumer trust with streamlined yet secure shopping experiences, and safeguarding against online fraud. Arm your business with the tools to succeed in today’s dynamic and digitally-driven economy and successfully ride the next wave of change.