The landscape for small to medium enterprises (SMEs) has undoubtedly transformed over the past two years with the rise of artificial intelligence (AI). While some firms may struggle under AI's impact, others will emerge stronger. In this insightful presentation, Dr. Graham Kenny uses recent client case studies to illustrate how SMEs can leverage AI to reshape the competitive landscape and usher in a new era of competitiveness. The initial step requires a mindset shift among SME managers, encouraging them not to be intimidated by AI's emergence. Graham highlights three crucial AI applications for enhancing business competitiveness: identifying key strategic issues, exploring strategic options, and implementing results through effective performance indicators. Attendees will leave Graham's presentation with a wealth of innovative ideas to boost their firm's performance in a rapidly changing business environment. By adopting strategic thinking and harnessing the power of technology, SMEs can confidently navigate the complexities of the modern era.