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What is localisation, and why it’s vital for your business?

05 Nov 2025
Theatre 4: Sponsored by Xe

Simply having an online presence isn't enough in today's digital world. Our talk, "What is Localisation, and Why It's Vital for Your Online Business?", will introduce you to localisation—it's all about adapting your online content, from text to video, to perfectly fit the language, culture, and accessibility needs of your target market.

We'll bust myths like "everyone speaks English" by showing you solid proof of how tailoring your message for different international audiences can truly boost your reach and revenue. You'll learn about the big SEO perks of localised content and the unique benefits of localising your videos. Plus, we'll look at how localisation has changed—from being a super expensive service only for big companies, to becoming accessible to everyone thanks to amazing leaps in Artificial Intelligence (AI) and Large Language Models (LLMs).

Find out how AI-powered video dubbing and document translation are making localisation more accurate, efficient, and affordable than ever. We'll wrap up with practical tips on why localisation matters and what you can do right now to use this powerful strategy for your online business.

Speakers
Ben Radcliffe, Founder & CEO - Braiv

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