AI tools like ChatGPT, Gemini and Perplexity are changing the way people search, which means customers are also changing how they find and choose businesses. This session is designed to help small and medium-sized businesses cut through the noise and adapt their lead generation strategies to stay visible and competitive in an AI-driven world.

You’ll discover what Generative Engine Optimisation (GEO) really means, how it builds on traditional SEO, and why being “AI-search ready” is becoming essential for growth. By addressing the top questions business owners are asking about AI search and lead generation, you’ll learn how to make your website and content easier for AI tools to understand, trust and recommend.

We’ll cover how to strengthen your online presence, integrate GEO into your existing marketing, measure what’s working, and spot early opportunities your competitors might be missing. You’ll walk away with a clear, actionable framework to help your business get found first and turn AI-driven visibility into real, qualified leads.