This session will explore how purpose-driven businesses can drive value across customers, teams, and the bottom line - without compromising on impact.

We’ll begin with Who Gives A Crap’s founding purpose: to help give everyone access to clean water and a toilet by donating 50% of our profits, and how that mission has guided every part of our growth. From there, we’ll unpack how sustainability is embedded in our operations, particularly across product materials, manufacturing, renewable energy, water use, and supply chain resilience.

You’ll gain practical tools for understanding your business’s impact on people and planet, measuring your footprint, and getting started with renewable energy. Whether you’re just beginning your sustainability journey or ready to level up, this session will offer tangible ways to connect purpose with action, and show how doing the right thing can drive long-term value for your business and the world.