You didn’t start a business to become chief spreadsheet firefighter, head of panic payroll, or late-night CFO googler of “what is cashflow actually, and how do I fix it?”

But if you’ve ever looked at your financials and felt more mild confusion than CEO confidence—this session is for you.

In this high-impact, zero-jargon talk, Cate will walk you through the real reason so many founders build businesses that look successful but are financially held together with duct tape and denial.  It’s not what you think…  and then she’ll show you how to fix it.

• What we’ll cover (without putting you to sleep):

• Why you’re being misled by your numbers

• What’s really draining your profits (hint: it’s not coffee or stationery)

How to turn your business into a true financial asset—without spreadsheet acrobatics or hiring a fractional CFO named Brad

This is financial leadership for founders who want control, clarity—and an actual business they could sell (or just sleep well owning).

Bring your questions. Leave your shame. Let’s sort your numbers out like grown-ups—funny, slightly sweary grown-ups who are finally done winging it.