Join Troy Yewdall, Head of Totally Workwear, as he unpacks the brand’s total business transformation — a strategic overhaul that’s redefining Australia’s largest workwear specialist. In this keynote, Troy explores the evolution of a 90-store network through refreshed branding, digital enablement, and operational excellence. Learn how franchisee support, authentic customer engagement, and a future-focused growth strategy are delivering real ROI and cultural impact. A must-attend session for leaders navigating change in retail and franchising.