In today’s rapidly evolving digital landscape, the way businesses connect with their customers is changing at lightning speed. The days of broad, vague marketing messages are over. In a world where attention is scarce and competition is fierce, the businesses that will thrive are those that deeply understand their own market, their customers, and how to communicate with absolute precision.

In this seminar, Rami Adra will guide you through the critical shift from traditional marketing approaches to a data-driven, AI-powered strategy that puts customer discovery at the centre. You’ll learn why understanding your TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market) isn’t just theory — it’s the foundation for ensuring your message hits the right people, at the right time, with the right impact.

We’ll explore how the discovery process has become more important than ever before, and why knowing your ideal customer in detail — their needs, behaviours, and triggers — is now non-negotiable. You’ll see how businesses that fail to get this right risk wasting valuable resources and falling behind competitors who can speak directly and effectively to their audience.

From there, we’ll dive into the AI marketing revolution — separating hype from reality — and unpack the difference between AI and automation. While both are powerful, they play different roles in a well-designed business ecosystem:

• Automation is about creating streamlined, frictionless processes that don’t require AI but still deliver significant efficiency gains. These can be as simple as building workflows in tools like Zapier or Nanonets to handle repetitive tasks automatically, freeing your team to focus on higher-value work.
• AI, on the other hand, steps in when human-like decision-making, personalisation, or communication is needed — such as AI systems making phone calls, drafting personalised emails, sending tailored SMS follow-ups, or providing intelligent customer support at scale.

Rami will break down when to use automation versus when to bring AI into the picture — and how combining both can dramatically improve efficiency, accuracy, and customer experience.

The session will also cover how to build a complete ecosystem that integrates your marketing tools, customer data, and operational workflows into one cohesive tech stack. You’ll see how AI and automation can be embedded across the customer journey — from initial discovery and lead nurturing, to conversion, and even post-sale engagement — so your business is not only more efficient but positioned for sustainable growth.

By the end of the seminar, you’ll understand:

• The current and future state of AI in marketing.
•  Why precision targeting and deep customer insight are now critical.
•  How to identify your TAM, SAM, and SOM — and why they matter.
•  The practical differences between AI and automation, and where each fits best.
•  How to design automated systems to eliminate human friction and bottlenecks.
•  How to implement AI for personalised engagement and scalable customer communication.
•  How to build a high-performing ecosystem with the right tech stack to drive growth.

This is not a theoretical lecture — it’s a practical, hands-on exploration of strategies, tools, and frameworks you can apply immediately. Whether you’re a business owner, marketer, or leader looking to sharpen your competitive edge, you’ll walk away with clear actions, the right mindset, and the confidence to leverage AI and automation in a way that makes sense for your business.

The future of marketing belongs to those who can combine technology, strategy, and precision to create meaningful connections with their customers. This seminar will show you how to do exactly that.