Digital advertising is broken, and it’s costing Australian businesses billions. In 2023 alone, $6.149 billion in digital ad spend was completely wasted. That’s not a typo. That’s nearly half of all ad dollars going out the door with nothing to show for it.

In this powerful and eye-opening session, WHD Co-Founder and Director Lana Hill unpacks what’s really going on behind the scenes of your online marketing. Drawing on the latest national research, hard performance data, and over a decade of agency experience, Lana will break down the core reasons why even “good” campaigns fail, and why more spend often just means more waste.

The presentation will take you through:

•   The systemic issues causing 43% of digital ad budgets to disappear

•   Why even experienced teams fall into the trap of vanity metrics and flawed targeting

•   How misaligned agency relationships, platform mismanagement, and poor tracking sabotage performance

•   What to do if your current strategy looks good on paper but isn’t delivering real results

This isn’t theory or trend chasing. It is a no-nonsense briefing designed to help business owners, marketers, and leadership teams stop bleeding budget and start building smarter, more profitable marketing strategies.

Whether you’re spending $5K or $500K per month, this session will change how you think about your online advertising. Because the truth is, most businesses aren’t failing from lack of effort. They’re just aiming at the wrong target.