Speakers

Andy Parker is a business and marketing strategist known for his systems thinking and results‑driven approach. He founded Understand Your Group, a Brisbane‑based strategy & management consultancy that delivers enterprise‑grade insights and growth systems to Australian SMBs across marketing, sales, and people. In that role, he guided clients through rigorous marketing audits and strategy journeys, helping leaders find clarity and results in their business. Andy continuously champions the firm’s vision of holding the marketing industry accountable and giving SMBs access to top‑tier strategic support. His work simplifies complex marketing ecosystems, concentrating investment into high‑performing channels and helping businesses achieve returns of six to ten times their investment.