Speakers

Adam Wolbers is a seasoned sales and marketing executive with more than 25 years of experience leading strategic growth, brand development, and operational excellence across retail, wholesale, and B2B environments. As Group Sales and Marketing Manager for Totally Workwear within the Ojema Group, Adam has supported the group’s expansion from three to twenty stores across Australia and New Zealand, helping drive turnover from $6 million to over $50 million. His leadership is defined by a commitment to innovation, team performance, and sustainable business growth. Adam has successfully led marketing transformations, strengthened franchise collaboration, and delivered consistent year-on-year sales results. Known for his strategic insight and practical execution, he continues to shape the workwear industry experience through brand strategy, customer engagement, and commercial leadership that delivers measurable results.