5th & 6th of November 2025
Learn how to connect, convert, and compel the right customers, faster, at higher prices, with strategies that drive lasting growth.
Register here!
The 8-Figure Growth Blueprint
AT A GLANCE
- Win more of the right customers without competing on price
- Transform sales conversations into high-converting connections
- Raise your prices with confidence (and keep customers buying)
- Create ads that hook attention and drive immediate action
- Design lead magnets that fill your pipeline with quality prospects
- Unlock growth frameworks trusted by 7–8 figure founders
SCHEDULE
Wednesday, 5th of November 2025
10:30am - 11:30am: Johnnie Cass - The Customer Conversion Formula: How to connect, convert, and compel the right customers to buy, faster, and at higher prices
12pm - 1pm: Shane Byrne and Eimear McKeever - Revenue Matrix: Fixing the Gaps: Unlock growth by understanding
your sales metrics and optimising every dollar across pricing, product mix, customer value, and forecasting.
2:30-3:30pm - Jack Downs - Crafting Killer Ads That Convert: Discover how to create scroll-stopping ads that hook attention, drive action, and turn clicks into high-converting customers.
Thursday, 6th of November 2025
10:30am - 11:30am: Johnnie Cass - The Customer Conversion Formula: How to connect, convert, and compel the right customers to buy, faster, and at higher prices
1-2pm - Shane Byrne and Eimear McKeever - Revenue Matrix: Fixing the Gaps: Unlock growth by understanding your
sales metrics and optimising every dollar across pricing, product mix, customer value, and forecasting.
2:30pm - 3:30pm - Sophie Marriott - The Lead Generation Blueprint: Master the art of lead magnets: generate quality leads, nurture effectively, and drive more sales conversations.
ABOUT THE MASTERCLASS
Most business owners are leaving money on the table without even realising it, from the way they sell, to how they market, to the leads they generate.
In this masterclass, you’ll discover how to connect with the right customers, craft ads that actually convert, and design lead magnets that move prospects seamlessly into sales conversations. You’ll also learn how to uncover hidden revenue leaks and raise your prices with confidence.
Delivered by The Entourage’s top growth advisors, this is your roadmap to win more customers, close more sales, and scale faster.
MEET THE TEAM
Shane Byrne - General Manager and Director of Sales
Shane is a seasoned business leader with 25+ years’ experience across state, national, and international sales and operations. He’s built and sold businesses in fitness, FMCG, and tech, and advised brands like Anytime Fitness and Woolworths. His data-driven, practical approach helps business owners unlock new revenue streams and scale with precision.
Jack Downs - Digital Agency Team Lead
Jack is a digital marketing expert with a track record of building campaigns that don’t just get clicks—they convert. He has led strategy and execution for hundreds of high-growth brands worldwide, specialising in performance campaigns that test, scale, and unlock ROI. With experience spanning e-commerce, professional services, and finance, he combines data-driven insights with creative storytelling to accelerate business growth.
Eimear McKeever - Entrepreneur Development Manager
Eimear has 15+ years’ experience in high-growth businesses and senior leadership, scaling teams, systems, and operations. She grew a startup media sales company from 3 to 20 staff, generating 7-figures in 18 months, and now helps entrepreneurs build the foundations for sustainable, long-term growth.
Johnnie Cass - Business Coach
Johnnie is a high-performance coach and international speaker with 20+ years’ experience helping entrepreneurs and executives scale their sales and leadership. He has coached tens of thousands of business owners across 35+ countries, blending proven sales methodologies with cutting-edge neuroscience and human performance. His commercial expertise and hands-on approach help business owners accelerate revenue, elevate teams, and achieve lasting growth.
