Pre-show marketing is critical to attract the right buyers and to produce a successful result.
Always remember, it's the organiser’s responsibility to attract visitors to the event. It's your responsibility to attract them to your stand.
Do you need help generating some hype around your attendance? Read this article HERE.
If you haven't already, we recommend watching the '7 Steps to Exhibition Success' under the Exhibitor Learning section. There are some great tips and tricks to support you with your pre-show marketing.
Lets Collaborate?!
We’re looking to team up with all our exhibitors on social media, but we can’t do it without your help!
To get started, please send a copy of your logo in PNG format and VECTOR to your account manager.
We’d love to create posts that match your brand and message perfectly. If you’ve got any photos or videos we can include in our collaboration, send those over too!
If you have any questions or ideas? Reach out to your account manager, or drop us a line at marketing@bsmexpo.com.
Ideal Client Profile
To target your perfect audience, we would like to ask you a few questions about your ideal demographic – see the form HERE.
Once you've submitted your answers, we'll try our best to connect you with your target audience and encourage their attendance at the event!
Email Marketing
Creating a personalised email campaign to invite your database to the show is an excellent way to promote your participation ahead of the event.
A tailored campaign offers several benefits: it can help upsell to existing customers, finalise pending deals, and even reignite interest from inactive leads.
If you need assistance with creating the email, please don’t hesitate to ask your account manager for support.
Social Media Marketing
Make sure to keep posting on your social media account before, during and after the event. You can use pictures, videos and might want to consider a live stream of talks and presentations.
Don’t forget to choose a show-specific hashtag for yourself and encourage attendees to use it when they post on social media too.
See our handles below:
LinkedIn 
Instagram
YouTube 
TikTok
Social Media Graphics
You can use the graphics below across your social media platforms, email footers, and website.
Displaying a graphic on your website is a great way to inform potential leads about where they can meet you in person. Including your stand number on the site will further enhance this and make it easier for visitors to find you.
Speaker Graphics
Email Footers
Exhibitor Graphics
Partner Banner
Show Logo
