Thinking People

Every business outcome you’re chasing hinges on human behaviour – buying, joining, adopting, referring, renewing. Yet, human behaviour is inherently messy and complex. 

That’s why Thinking People exist – an expert, highly specialised behaviour change team that combines Master's, PhD and postdoctoral-level expertise in behavioural science with extensive commercial experience. 

Engaged by leading Australian and global brands (ASX 20, Fortune 100 companies), Thinking People work wherever human behaviour exists, translating behavioural science into quantifiable customer and commercial advantage – from acquisition, retention and sales effectiveness to executive decision-making, customer journey design and AI advisory. 

Visit us at stand B1130 and join Co-Founder Winona Johnson's seminar, Your Competitive Advantage Isn't AI, It's Understanding Human Behaviour, to discover why behavioural expertise is becoming one of the highest ROI capabilities in modern business.