Plucky Frank

Let's be frank: growing hurts.

Every business hits the same walls at roughly the same sizes. Around 15 people, you can't be in every decision any more. Around 50, the product you built needs to become a business, with roles, rhythms and a team that can run without you. Around 150, your structure and systems need to provide scaffolding for your team to effectively share knowledge, make good decisions quickly, develop themselves and pull in the same direction. Hitting these walls hurts, but it's not a sign that something is wrong. It's just what growing causes.

Growing Pains is our program for founders leading companies at each of these key sizes:

Growing Pains: 15 — avoid becoming a bottleneck
Growing Pains: 50 — building a business, not just a product
Growing Pains: 150 — set up for scaling without breaking

Each cohort is small, practical and built around your business, not a textbook one. You leave with the structure, roles and habits that fit the size you are now, and a group of founders at the same stage who'll keep you honest.

Plucky Frank has been sorting people stuff for growing businesses since 2018, led by Charlie Simson, former Head of People & Culture at Bellroy. Charlie has spent 3,441 hours coaching 28 founders as they've scaled busineses from 10 staff to 3500.  She's seen it all, and partnered with founders to solve their specific problems, not just apply a framework.

Come to the stand, take the five-minute Growing Pains check and find out what's going to break next in your company. Register your interest and you'll be first to hear when the next cohort opens.