Who Gives A Crap

We're here to uncrap the world.

What we're about
Doing good without compromises

Ready for a bummer? Every day, 1 million trees are cut down to make traditional toilet paper. That's why we make our rolls from recycled fibres or bamboo. But just because it's eco, doesn't mean it's crap. The stuff you buy should work well, look good and not destroy the planet. We've made it our business (literally) to create the softest, strongest, most delightful eco-friendly products at an affordable price. And not to toot our own horn, but we've done a really good job. Ok, toot toot.

How we got here
It all started with 50 hours on a toilet and a dream

Actually, it started when we learned billions of people don't have access to clean water or a toilet. It's devastating, it's dangerous and we knew we had to do something about it. That's when we created our unique business model - 50% of profits donated to help the billions of people in need.

Crowdfunding for our first production run, our CEO Simon sat on a toilet for 50 hours until we successfully reached our $50,000 goal. Since then, we've made a whole lot of toilet paper, added new products to our line up, donated millions and grown our community of people passionate about making the world a better place. Awww…

Look mum, certifications!
The proof is in the pudding

Is it weird to talk about pudding and toilet paper on the same website? Maybe, but we like to test limits. Seriously! We like to push the boundaries of what a business can do to uncrap the world.

B Corp™ certified
We're internationally recognised for reaching the highest standards of environmental and social impact.

FSC® certified
We are proud to be FSC certified for our dedication to ensuring the proper management of our planet's forests.

Millions donated to date
By donating 50% of our profits, we're actively working towards our company mission – ensuring everyone has access to clean water and a toilet within our lifetime.

We have a wholesale store where our business partners can place their orders. There’s no MOQ, and we offer sliding scale discounts, where the more you order, the greater the discount!

Additionally, we offer carbon-neutral shipping, and for most postcodes in Australia, it’s complimentary. 

Rolling with us is a good news story. As well as saving oodles of trees and building toilets with every wipe, your customers, industry community, and employees would love to hear about the good you do for the planet and people. By making the swap to our eco-friendly tissue products, together we can help reduce deforestation and provide clean water and sanitation for those in need while supporting your goals in this space, one wipe at a time.

Woot! Woot! Woot!
Three cheers for giving back, shaking bums and making stuff that makes a difference