Earned Media

Earned Media is an AI SEO and Generative Engine Optimisation (GEO) agency for category leaders.

Two things are true in search right now. Google still drives the majority of high-intent commercial traffic, but a new answer layer — ChatGPT, Gemini, Perplexity and Copilot — is intercepting the queries that used to send buyers straight to your site. Most agencies optimise for one of these realities. We build for both.

Our work spans six connected disciplines: Generative Engine Optimisation, SEO, Digital PR and citation engineering, content marketing, link building, and technical SEO. Every pillar is powered by EMintel, our proprietary intelligence platform that synthesises Ahrefs, Semrush, DataForSEO, Google Search Console and live LLM probe data into a single decision layer — built in-house and trained on seven years of client engagements.

The senior strategists you meet in at the start are the people doing the work with 20+ specialists across SEO, GEO, Digital PR, content, links and tech. Over seven years we've earned the trust of category leaders including Salesforce, Rippling, Macquarie Data Centres, Charles Sturt University, Camplify and Fresha, and we're a Semrush Certified Agency Partner and NSW Government supplier.

Whether your buyers are making decisions on a Google results page or inside a ChatGPT answer, we know how to get you there.