AI search is rewriting the rules of organic visibility. 60% of searches now end without a click, and Google AI Overviews reach 2 billion+ users a month.
So how do you get your brand cited inside ChatGPT, Gemini, Perplexity and Google AI Overviews — instead of disappearing?
In this video, Nick Brogden from Earned Media breaks down GEO (Generative Engine Optimisation) and AI SEO: what's changed, why traditional search traffic is sliding, and the practical moves that get your content surfaced in AI-generated answers.
You'll learn:
- Why GEO and AEO (Answer Engine Optimisation) are now as important as classic SEO
- How AI engines find, understand and cite content (query fan-out + dynamic answer synthesis)
- The 3 pillars for getting cited by AI Overviews: high-quality human writing, proprietary data research, and video & multimedia
- What to measure to prove AI visibility is driving real traffic and conversions
