The BCMA Influencer Marketing Guidelines have been developed with leading experts - Open Influence, Influencity, TAKUMI, Lewis Silkin, Mirriad, Talkwalker, rewardStyle and University of the Arts London - from the feedback, information and discussions that have taken place with organisations from across the influencer marketing ecosystem.

The intention of the new BCMA Code is to provide guidance to the industry, introduce greater consistency around language and behaviours and guide advertisers and marketers on best practice when engaging in influencer marketing.