Two Fires has been appointed Official Live Podcast Host of The Business Show Australia 2026, taking place on the 25th and 26th of November at ICC Sydney.

The agency will record its podcast, Ignite & Scale, live from stand B1302 across both days, capturing conversations with exhibitors, speakers and attendees on the floor. Episodes go out across all the major podcast platforms after the show.

Ignite & Scale is hosted by James Whitehill and Paul Tredinnick. Between them they bring thirty years of brand strategy from inside McDonald's, Mars, Unilever and Burger King, and a working AI agent stack that now underpins the firm's research tools.

"Most business conversations at events stay polite," said James Whitehill, Founder and Director of Two Fires. "We're more interested in the bit where something went wrong and what it taught you. That's the episode people actually finish."

Exhibitors and attendees interested in a recording slot can book in advance at james@two-fires.com, or come to stand B1302 on the day.