Transforming Mitsubishi Electric’s digital experience to boost engagement and conversions
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In a highly competitive market, Mitsubishi Electric needed more than visibility—they needed an online experience that simplified decision-making and encouraged action. The challenge was to overcome usability issues from a recent migration, improve engagement on key category pages, and create a customer journey that built trust and drove conversions.
We reimagined Mitsubishi Electric’s website with a UX-first approach, focusing on usability, clarity, and conversion pathways. Key improvements included:
- Optimised navigation & structure: Enhanced crawlability and intuitive menus for seamless journeys.
- Content-led UX: Informational and localised content aligned with user needs, supporting both discovery and decision-making.
- Conversion-centric design: Refined category pages and quote request flows to reduce friction and drive engagement.
- Adaptive design elements: Ensured accessibility and consistency across devices, delivering a true mobile-first experience.
Results:
- 34% lift in quote request submissions
- 18% growth in organic traffic driven by improved UX and content relevance
- Stronger engagement signals across key category pages
- Recovery and enhancement of rankings within 6 months post-migration
By combining UX, UI, and performance optimisation, Mitsubishi Electric’s website became not just a marketing channel but a conversion engine.
