The program is build around clear sales targets, with different levels of achievement linked to a once in a lifetime incentive reward trip. Reach the first sales threshold and the dealer qualifies for one place on the trip. Reach the next level and they can bring a plus one. Achieve the highest sales target and both can travel in business class.

The model is straightforward – the more you achieve the greater the reward. But the real strength of the program is the desire the qualify

Our client reports an incredible buzz accross its dealer network each year, with the incentive trip now considered the highlight of the working year for many of those involved

The number of attendees has also grown by 15% with the desire to be part of the experience, encouraging dealers and their teams to strive towards the sales targets required to qualify.

When people genuinely want the reward, the incentive becomes more than something waiting at the end of the sales cycle. It becomes a reason to keep pushing towards the goal.

The reward creates its own momentum.

The feedback from attendees reinforces just how valued the experience has become.

One attendee described the trip as “a spectacular experience” hightlighting the thoughtful planning, attention to detail and opportunity to connect with fellow dealers and enjoy unforgettable experiences.

Another summed it up simply – “This trip was so well organised and so much fun. We were so blown away by the generosity of being a part of this experience” . That sense of appreciated matters.

It’s not just about the trip itself. Making people feel valued and recognised helps build loyalty to the brand and the business behind it. When dealers (or employees) feel genuinely appreciated, they’re more likely to feel connected to the brand, want to be a part of its journey and continue striving to achieve.

A successful incentive program isn’t simply about handing out a reward. It’s about creating something people want to earn, want to be a part of and want to talk about afterwards.

For this particular clients dealer network, that has helped create a cycle of motivation. Clear targets create focus, achievement delivers a highly valued reward and the experience itself creates excitement for the next program.

Ten years of results

After a decade, the numbers tell a compelling story;

– 10% year on year sales growth
– 15% growth in incentive trip attendance
– 10 years of a structured incentive program

While an incentive program is only one part of a broader sales strategy for any business, no matter their product or service, this example demonstrates what can happen when business objectives, measurable targets and a genuinely desirable reward are brought together.

Because sometimes the most effective way to motivate people to reach a target is to give them something they really want to achieve. 

The right incentive doesn’t just reward performance, it can help drive it