A relaunched website experience for a crowd favourite
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As The Grounds evolved from a café into a multi-faceted destination spanning dining, events, retail, and catering, its dated website no longer reflected the brand or supported user needs. The challenge was to create a digital experience that matched the on-site immersion while streamlining pathways to book, enquire, or purchase.
Our UX/UI redesign positioned the website as both a brand showcase and business tool. Following stakeholder workshops and customer interviews, we identified pain points across dining, events, and retail journeys. The new platform addressed these through:
- Persona-led UX: Clearer pathways for booking tables, planning events, ordering catering, and shopping online.
- Immersive design: Rich visuals, video, and interactive elements reflecting the brand’s personality without compromising performance.
- Mobile-first optimisation: Simplified navigation and adaptive layouts tested with real users.
- Conversion-focused flows: Redesigned forms and booking funnels to reduce friction and boost action.
Results:
- 30% reduction in bounce rate
- Exceeded 1.5% conversion rate target
- 76% overall engagement rate
The Grounds’ new website not only expresses its iconic brand but also drives measurable results across all customer touchpoints.
