When it comes to social media, the possibilities are endless.

The social space can be quite a daunting place if you’re new to it.

It helps to imagine your website as your storefront. This is the place where potential clients or customers can see what you have to offer and make purchases.

On the other hand, you have your social media presence which is used to promote your business and reach new potential customers.

Social media platforms, like Facebook, Instagram, Twitter, LinkedIn, and now Tiktok, allow you to create engaging content to build connections and create brand awareness.

We can see why you’d think these two components serve different functions. However, like any dynamic duo, they work better together.

One of the most effective ways to market your business is to align your digital components and tie them all together.