Your Creative Is Your Targeting
The rules of digital advertising have fundamentally changed. As privacy restrictions erode the precision of traditional interest-based targeting, Meta has responded with Andromeda, a sophisticated retrieval system that has officially ushered in the era of broad targeting.
We strip away the guesswork and dive into how the algorithm now uses your content as the primary data source to find your customers.
Stop fighting the algorithm and start feeding it. What does your creative evolution look like?
Join us for our session:
Your Creative Is Your Targeting
Speaker: Ryan Griffin, MD, Chunky Duck
25 Nov 2026
2:45 PM - 3:15 PM
Seminar Theatre 2
What to expect:
In this session, you’ll learn how to:
• Decode Andromeda: Understand how Meta’s retrieval system analyses visuals, accents, and copy to "read" your ideal audience.
• Eliminate the Creative Tax: Learn why a lack of format diversity (UGC vs. static vs. high-production) leads to higher costs and lower reach.
• The Power of Major Variation: Discover how to build a creative strategy focused on different hooks, personas, and pain points rather than simple design reskins.
• Future-Proofing Your Account: Transition from technical "hacking" to a creative-first mindset that aligns with the algorithm’s evolution.
Who should attend?
This session is designed for performance marketers, creative directors, and business owners who are seeing diminishing returns from traditional targeting and are ready to evolve their creative process to meet the demands of modern AI-driven ad ranking.
See you there!
You can also visit us at Stand B316 (Look out for the Duck)
