Creating an award-winning digital experience for Sealy of Australia
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With 85% of consumers starting their mattress search online, Sealy needed a digital solution that removed choice paralysis and guided users to the right product. Our task was to design an experience that built brand conviction, improved usability, and supported the sales journey from research to in-store purchase.
We developed a new web platform centred on the Mattress Selector, a 5-step guided tool that matches users to the right mattress while reducing complexity. Product ranges were streamlined into clear segments - Elevate, Exquisite and Crown Jewel - supported by interactive, mobile-first design. We also integrated live showroom availability, giving users confidence to continue their journey in-store.
The results were immediate: 85% completion rate of the Mattress Selector, a 22% reduction in exit rates, and a 28% increase in perceived website effectiveness. The new experience delivered measurable improvements in usability, engagement, and customer satisfaction.
