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13 Aug 2025

Is Your Website Working For You? 6 Signs It’s Time to Upgrade and How to Afford It

Is Your Website Working For You? 6 Signs It’s Time to Upgrade and How to Afford It
The following blog is written by our Partner, Business in Heels. CEO Lisa Sweeney, founder of Business in Heels, challenges you to consider if your website and ecosystem is working for you. Business in Heels connects over 200,000 women in business and is known for their Business Accelerator Program supporting regional business owners.

Let’s be honest, most small businesses have a website. But the real question is, is it converting? Is it collecting leads, nurturing them, and turning visitors into loyal customers? Or is it just sitting there like a digital business card, gathering virtual dust?

If your website isn’t actively working for your business, then it’s likely holding you back. The good news? You don’t need to start from scratch or empty your wallet to fix it.

Here are six signs your website needs a serious refresh, and how you can do it in an affordable way:
 

1. You’re getting traffic, but no one’s buying or enquiring

If people are landing on your site but not taking action, your layout, messaging, or calls to action might not be doing their job. A few simple tweaks can make a massive difference.
 

2. You don’t have a lead magnet

Do you offer something valuable in exchange for someone’s email address? A checklist, free guide, or quiz can capture warm leads and start building trust. No lead magnet means fewer opportunities to nurture potential customers.
 

3. You’re missing follow-up opportunities

If there’s no CRM capturing emails and triggering automated responses, you’re leaving money on the table. Most buyers need multiple touchpoints before making a decision. Your website should help with that, not leave it all up to you.
 

4. Your site feels outdated or clunky on mobile

Over 70 percent of traffic now comes from mobile. If your site loads slowly, is hard to navigate, or doesn’t look sharp on phones, visitors won’t stick around.
 

5. You’re doing everything manually

Still sending quotes, appointment reminders, or thank-you emails one by one? Automations can save you hours every week while delivering a seamless, consistent experience to your clients.
 

6. You know it needs work, but the cost feels overwhelming

You're not alone. Many business owners delay investing in their digital presence due to upfront costs. That’s why we offer Buy Now, Pay Later websites, making it easier for you to get the site you need now and pay over time.


Your website should be your hardest-working employee, not your most expensive liability. If it’s not attracting leads, converting sales, or saving you time, then it’s time for a change.

 

Want to see where your website stands?

👉 Take the Survey: How Effective is Your Digital Ecosystemclick here
👉 Explore our affordable website packages with Buy Now, Pay Later optionsclick here

Let’s turn your site into a smart, strategic asset that helps your business grow!

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