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04 Sep 2025

Meet Cassandra Cadorin: The Founder Behind CanTicket, Candid Marketing & Candid Connect

Candid Marketing Stand: B636
Meet Cassandra Cadorin: The Founder Behind CanTicket, Candid Marketing & Candid Connect

Built by a business owner, for business owners.

candid marketing in sydney

Cassandra Cadorin is the kind of entrepreneur who builds what she wishes already existed. After nearly two decades of experience across media, marketing, and business ownership - both locally and internationally - Cassandra saw the same recurring challenges faced by service-based teams and agency owners: missed revenue, disjointed tools, inefficient workflows, and constant time leakage. And no platform truly fixed it.


So, she did.

As the founder of CanTicket, Cassandra created a no-nonsense business operations platform that solves the issues most systems ignore. It’s an all-in-one solution for quoting, task tracking, time management, invoicing, and team communication - without charging per seat. It's practical, powerful, and built for doers, not dashboard spectators.

“Small business owners don’t need another tool that looks impressive but adds friction. They need one that makes real work easier,” she says. That’s exactly what CanTicket delivers: streamlined operations that reclaim lost time and revenue.

But Cassandra’s story doesn’t stop at software.

She’s also the founder of Candid Marketing, a regional NSW-based digital agency known for its straight-talking, full-service marketing approach. From websites and social campaigns to automation and strategy, Candid Marketing delivers results without the fluff - and with a lot of heart. Cassandra leads the way, supporting her team with sharp marketing insight, the occasional automation breakthrough, and sharp fashion.

Candid Connect, the third arm of her business ecosystem, rounds out the trio. This cloud-based CRM platform is specifically built for lean, service-based businesses. It brings email and SMS marketing, funnels, landing pages, booking systems, automation, and reporting into one streamlined hub. It’s ideal for digital-first teams who want everything in one place - minus the bloat.

Cassandra’s entrepreneurial journey has deep roots. Since 2007, she’s worked with iconic brands like Vittoria Coffee, Budweiser, and Hahn Super Dry, cut her teeth in FMCG, and expanded her digital expertise in the UK with hospitality group Young Pubs. After returning to Australia, she launched, scaled, and successfully exited a tourism business - picking up multiple NSW Business Chamber awards in the process.

At the core of everything she builds is one mission: to help small businesses do more with less, without losing their sanity or profit margins.

“I don’t believe in complexity for the sake of it,” she says. “Whether it’s marketing, software or systems - my goal is always to simplify the hard stuff and give business owners back control.”

Cassandra will be attending The Business Show Australia with her team from Candid Marketing, showcasing how CanTicket and Candid Connect work together to create a seamless ecosystem for small businesses. Visitors to their stand can see real-time demos, grab a free digital marketing audit, and find out how to build smarter operations that drive results.

Meet the Woman Herself at The Business Show Australia

Cassandra will be exhibiting alongside her team at The Business Show Australia in Sydney. If you're tired of feeling overwhelmed by admin, disconnected software, and marketing guesswork - this is your chance to meet the founder behind the solution.


✔ CanTicket - All-in-one business operations software
✔ Candid Connect - Marketing and CRM automation platform
✔ Candid Marketing - Down-to-earth digital marketing services


Whether you're looking to grow, scale, or simply get your time back, Cassandra and her suite of tools are designed to help you work smarter, not harder.

Stop by the booth, see the systems in action, and meet the woman behind the tools. Because building a better business shouldn’t mean doing it all alone.

Find her here in the meantime:

https://www.linkedin.com/in/cassandra-cadorin/
www.candidmarketing.com.au
www.canticketapp.com
www.candidconnect.com

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